One makes avatar videos. The other's job is to get you users.
HeyGen is the best-known name in AI avatar video, and for good reason — presentations, training, localization, talking-head content at scale. But "make a video" and "get my product users" are different jobs. Here's the honest breakdown for founders deciding between them.
Side by side
| HeyGen | Adluma | |
|---|---|---|
| Built for | avatar video at scale (any use) | getting indie founders users |
| URL → finished ad | — you script & assemble | ✓ paste URL, get the ad |
| Avatar library | hundreds + photo cloning (bigger) | 50 curated, consistent faces |
| Posts to your channels | — exports an mp4 | ✓ X, TikTok, Reels, Shorts |
| Knows which ad got the signup | — | ✓ per-ad tracked links → signups |
| Finds your winner & remakes it | — | ✓ auto-variants the winner |
| Reddit & organic outreach | — | ✓ intent radar + replies |
| Languages | ✓ dozens (translation is a strength) | ✓ 11, native script + captions |
| Pricing model | credit-metered (premium avatars) | flat · failed renders refunded |
| Entry price | $29/mo (≈10 min Avatar IV) | $39/mo · 15 ads · first ad free |
HeyGen's Creator plan includes 200 monthly credits; its premium Avatar IV videos consume ~20 credits per minute, so 200 credits ≈ 10 minutes before $15 add-on packs. Credit metering and expiring credits are recurring themes in public reviews across the avatar-video category. HeyGen genuinely leads on avatar breadth, photo cloning, and translation.
The honest call
Pick HeyGen if…
- You need general avatar video — explainers, training, localization, spokesperson content
- You want to clone yourself from a photo and script your own videos
- You need translation/dubbing into dozens of languages
- Distribution isn't the problem you're hiring a tool for
Pick Adluma if…
- The problem you're solving is getting users, not making a video
- You want the ad written, cast, rendered, posted, and measured by one agent
- You want to know which ad earned which signup — and auto-double-down on the winner
- You want flat pricing where a failed render refunds itself
The video is the easy half
AI made the video itself nearly free — every tool in this category can produce a decent talking head now. What still separates products that grow from products that don't is distribution: getting the ad in front of buyers, learning which angle converts, and doing more of that. HeyGen stops at the mp4 — by design; it serves a hundred use cases. Adluma only serves one: your product needs users, so the ad gets posted to your channels, every view carries a tracked link, and when one ad starts earning signups, Adluma spins fresh variants of it automatically. That loop — not the render — is what you're actually buying.
See it on your own product
Paste your URL. Adluma writes the script, casts a real-feeling creator, and shows you your first ad — free, no credit card, before you ever sign in.
Make your first ad free →