One helps you make any video. The other's job is to get your product users.
InVideo is a genuinely flexible AI video maker — text-to-video, thousands of templates, a big stock library, good for social clips, YouTube, and ads alike. But a general video editor and a marketing agent solve different problems. If the problem you actually have is “get my product users,” here's the honest breakdown.
Side by side
| InVideo | Adluma | |
|---|---|---|
| Built for | making any kind of video | getting indie founders users |
| URL → finished ad | — you pick a template & edit | ✓ paste URL, get the ad |
| Style | template-driven, general | scroll-native UGC ad, real-feeling |
| Posts to your channels | — exports a file | ✓ X, TikTok, Reels, Shorts |
| Knows which ad got the signup | — | ✓ per-ad tracked links → signups |
| Finds your winner & remakes it | — | ✓ auto-variants the winner |
| Reddit & organic outreach | — | ✓ intent radar + replies |
| Pricing model | subscription (watermarked free tier) | flat · failed renders refunded |
| Entry | free (watermark), then paid plans | $39/mo · 15 ads · first ad free |
InVideo is a strong, flexible creator if you want to make videos yourself across many formats. Where it isn't trying to compete is running the ad for you — posting it and measuring which one earned a customer.
The honest call
Pick InVideo if…
- You want a flexible editor for many video types — social, YouTube, promos
- You like picking templates and guiding the edit yourself
- You need a big stock library and general-purpose creation
- Distribution and attribution aren't what you're hiring a tool for
Pick Adluma if…
- The problem you're solving is getting users, not making a video
- You want the ad written, cast, rendered, posted, and measured by one agent
- You want to know which ad earned which signup — and auto-double-down on the winner
- You want flat pricing where a failed render refunds itself
The video is the easy half
AI made the video itself nearly free — InVideo lets you spin one up from a prompt in minutes. What still separates products that grow from products that don't is distribution: getting the ad in front of buyers, learning which angle converts, and doing more of that. InVideo hands you the export and stops — by design; it's a creation tool for everyone. Adluma serves one job: your product needs users, so the ad gets posted to your channels, every view carries a tracked link, and when one ad starts earning signups, Adluma spins fresh variants automatically. That loop — not the render — is what you're actually buying.
Adluma vs InVideo, answered
Is Adluma cheaper than InVideo?
Adluma starts free — your first ad is written, cast, and shown to you before you ever enter a card. Paid plans are a flat $39 or $99 a month, and a failed or broken render never counts against your monthly ads. You're not paying per attempt to land one video you'll actually run.
Does Adluma just make the ad, or post it too?
Both — and that's the real split with InVideo. InVideo is built to help you make the video; Adluma is built around what happens after: it posts the ad across your channels and tracks which specific ad brought a signup. The render is the start, not the finish.
Do I need to know marketing to use Adluma?
No. Adluma reads your site, writes in your own voice, casts a real-feeling creator, and runs the channels for you. It's built for founders who'd rather keep shipping product than learn ads.
Can Adluma make the ad in other languages?
Yes — you can generate your ad in 11 languages including Spanish, Portuguese, French, German, Italian and more, with the creator speaking it natively.
See it on your own product
Paste your URL. Adluma writes the script, casts a real-feeling creator, and shows you your first ad — free, no credit card, before you ever sign in.
Make your first ad free →